Shifting the consumption culture

Shifting the consumption culture

Our culture became centered on consumptions of all types and this lifestyle is affecting our health and well-being. If our brain focuses on what we do not have, then we will be always unhappy. Furthermore, overconsumption impacts negatively our social relationships and the environment.

Through research and community events, I started to face the problem of the (over)consumption of our society because everyone can directly challenge this issue. Acting on consumption means that we need to rethink everyday human behaviour, from what we eat, to what we wear and how we spend our leisure time.

The logic of abundance leads to abuse of resources, polluting energy to produce goods that we do not really need and to the exponential increase of waste. It is time to shift the culture of “buy-use-dispose-repeat” toward a less voracious development that leads to well-being and not just to growth as a goal in itself. Breaking this cycle is not always easy, but it is entirely possible. Decreasing our consumption, and the annexed production is an important step toward sustainability. Reducing our desire of shopping would lead to stops polluting resources to continue powering globalization and it will drive us to fundamental changes where we will need to reuse, repair and share, where collaboration will gain importance over reductive competition and where the system will promote quality over quantity.

To deconstruct the consumption oriented culture another necessary step is to redefine humans in a new economic system and to not play anymore the role of “consumers”. A new term that replaces “consumer” could shape a new worldview.

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